[Seoul] Standard News is launching a support program for domestic small and medium-sized enterprises (SMEs) in the field of materials and components. The program aims to discover items, promote branding, standardize processes, and explore international markets. As the first collaborative partner, Green Techwin has been selected to develop stainless materials and components, facilitating entry into both domestic and global markets.
Green Techwin, located in Siheung, Gyeonggi Province, is led by its founder, Lim Chang-ub (46), who majored in chemical engineering at university. With 18 years of experience in the industry, Lim began his career at the Guro Tool Industrial Complex at the age of 28.
Facing challenges due to China's aggressive pricing strategies, Green Techwin, like many other domestic SMEs, struggled with overseas expansion due to investment constraints. In response, Standard News selected Green Techwin as the first partner for the "Globalization Support Program for SMEs," aiming to provide practical assistance for international expansion. The agreement includes support for brand building, product development, promotion, and sales, offering comprehensive assistance for global market penetration.
In the future, Green Techwin will collaborate with Standard News to enter the global market under the brand name 'ZESUNG TECHNOLOGY.'
The name 'ZESUNG' is a combination of 'JE,' meaning emperor, and 'SUNG,' meaning star, expressing the ambition to become the industry leader. The logo, a simplified image of a tube and a star, represents the commitment to satisfying consumers with top-notch technology. Notably, ZESUNG TECHNOLOGY's products prioritize 'MADE IN KOREA,' aiming to compete with Chinese products through Korean premium quality and technological prowess. The initial product to be introduced is an industrial bracket.
Standard News plans to continue its 'Globalization Support Program' in the highly sought-after K-culture sector, extending support beyond major entertainment agencies such as SM, BIG HIT MUSIC, JYP, and YG to assist small and medium-sized planning companies in overseas expansion.
※ Bracket refers to a structural element supporting ducts or pipes on a wall.
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